The Impact of Online Purchase Intentions Caused by Electronic Word of Mouth
نویسندگان
چکیده
منابع مشابه
The Impacts of Electronic Word of Mouth in Social Media on Consumers` Purchase Intentions
The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...
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The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study,...
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ژورنال
عنوان ژورنال: International Journal of Academic Research in Business and Social Sciences
سال: 2019
ISSN: 2222-6990
DOI: 10.6007/ijarbss/v9-i2/5670